Private PA & Lifestyle Assistant
"Whatever you need. I'm here."
Over two decades supporting families, professionals and entrepreneurs in London and internationally, with calm, discretion and a genuine love of getting things done properly.
About me
I'm a Private PA and Lifestyle Assistant who loves making people's lives easier. I take on the weight of the everyday, the small things and the significant ones, so that everything is handled, nothing is forgotten, and life simply flows. Whether you need a few hours a week or consistent full-time support, I offer something that goes beyond any job title: one person who knows your life, gets things right, and earns your trust entirely.
Services
Diary & Admin
Appointments, calendars, correspondence, follow-ups.
Nothing slips through the cracks.
Home & Family
Household coordination, contractors, domestic staff, school and activity booking.
Your home running smoothly, without you having to think about it.
Travel & Logistics
End-to-end trip planning: flights, hotels, restaurants, transfers, full itineraries.
London, Ibiza, and wherever life takes you.
Errands & Shopping
Personal shopping, gift sourcing and wrapping, collections and returns.
Done properly, with thought and care.
Events & Celebrations
Birthdays, dinner parties, weekends away.
From the very first idea to the day running beautifully.
Wardrobe & Styling
Wardrobe organisation, personal shopping and seasonal edits.
I have the training, and the eye.
Wellness Support
Health and wellbeing appointments, longevity retreats and restorative experiences.
Curated with passion and style.
Research & Sourcing
Finding the right suppliers, vetting contractors, sourcing hard-to-find items.
I ask the right questions so you don't have to.
Moves & Relocations
Coordinating home moves, settling into a new property, managing the suppliers and paperwork that come with it.
Leaving you free for the exciting part.
Working with me
I'm practical, calm and I find real pleasure in doing this well. I understand that inviting someone into your home and your life requires real trust, and I don't take that lightly. I spent 17 years supporting the Managing Director of one of the world's leading investment management firms, and have worked with private families across London and internationally. I know how to work quietly and efficiently, and I never lose sight of the responsibility that comes with that. My background spans international diplomacy and the private sector at the very highest level, experience that has shaped how I work with people, and what I understand they need.
The smart choice
Hiring a full-time PA costs considerably more than the salary alone once you add what employers are required to pay on top. A freelance retainer removes all of that entirely.
Employed PA (PAYE)
Salary
Employer National Insurance
Pension contributions
Holiday pay (28 days)
Sick pay
Equipment & training
Recruiter fee (15-20% of salary)
You carry all of it
Freelance PA (Retainer)
One agreed rate
Nothing on top
No hidden obligations
No gaps, no cover needed
No long-term commitment
No equipment costs
No recruiter fees
You pay for the work, that's all
"You are not paying more. You are simply paying for the right things."
How we can work together
Hourly
Flexible, ad hoc support billed by the hour. Ideal for occasional tasks or trying out how we work together.
On request
Half-Day
Up to four hours of dedicated support. Well suited to a specific task, an errand day, or a one-off project.
On request
Full Day
A full day of hands-on support, up to eight hours. Perfect for busy periods, events, or intensive projects.
On request
Monthly Retainer
A set number of hours each month, consistent support, priority availability, and someone who truly knows your needs.
On request
Project
Travel planning, events, a home move, a wardrobe edit. A clear brief, a fixed fee, done beautifully.
Quoted per project
Discovery Call
Not sure where to start? A short call to talk through what you need and see if we are a good fit for each other.
Free, 30 minutes
All packages are discussed and agreed in advance. Expenses are charged at cost, with receipts.
Kind Words
"Her ability to stay calm under pressure, anticipate needs, and ensure everything ran smoothly made a meaningful difference in our day-to-day lives. She is discreet, highly organised, and dependable, a calm and capable presence who approached every task with initiative and care."
Private Client, London
"She accomplished all these tasks with great enthusiasm, honesty and discretion, and her languages and communication skills were a great asset. I would not hesitate in recommending Sandra for any Personal and Executive Assistant role."
Private Client, London
"Sandra is honest, very hard-working, intelligent and great fun. She was able to work independently on projects showing very good attention to detail and good judgement. She built a very strong network within the organisation which improved the effectiveness of the team."
Senior Portfolio Manager, Global Investment Firm
Training & Credentials
Let's talk
"Whether you need help for a day or ongoing support, just get in touch."
Languages